Privacy policy

PRIVACY POLICY
OnlyLineage
Last Updated: April 1, 2026

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OVERVIEW
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OnlyLineage ("we", "us", or "our") operates this online clothing store and website, including all related content, features, tools, products, and services (the "Services"). Our Services are powered by Shopify.

This Privacy Policy explains how we collect, use, store, share, and protect your personal information when you visit our website, create an account, make a purchase, or otherwise interact with us. It also explains your rights regarding your personal information and how to exercise them.

By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not use our Services.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

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INFORMATION WE COLLECT
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We may collect the following categories of personal information depending on how you interact with our Services:

1. Contact Information
Your name, email address, phone number, billing address, and shipping address.

2. Financial Information
Credit card, debit card, and other payment details. Note: We do not store your full payment card information. All payment processing is handled securely by Shopify Payments and/or PayPal.

3. Account Information
Username, password, security questions, account preferences, and settings.

4. Transaction Information
Items viewed, added to cart, wishlisted, purchased, returned, exchanged, or cancelled. Order history and transaction records.

5. Order & Fulfillment Information
Shipping details, order status, tracking information, and delivery records.

6. Communications
Any information you provide when contacting us via email, social media, or other channels, including customer support inquiries and dispute communications.

7. Device & Technical Information
IP address, browser type, device type, operating system, unique device identifiers, and network connection details.

8. Usage Information
How and when you interact with our website, including pages visited, links clicked, time spent on pages, and navigation patterns.

9. Marketing Preferences
Your preferences for receiving communications from us, and your interactions with our marketing emails and advertisements.

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HOW WE COLLECT YOUR INFORMATION
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We collect personal information from the following sources:

β€’ Directly from you when you create an account, place an order, contact us, subscribe to marketing, or otherwise provide information through our Services.
β€’ Automatically through your device via cookies, pixels, and similar tracking technologies when you visit or interact with our website.
β€’ From Shopify and our service providers who process data on our behalf, including payment processors and shipping carriers.
β€’ From third-party partners, including social media platforms, advertising networks, and analytics providers.

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COOKIES AND TRACKING TECHNOLOGIES
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We use cookies and similar tracking technologies to operate and improve our Services, analyze usage, and deliver relevant advertising. Cookies are small files stored on your device that help us recognize you and personalize your experience.

Types of cookies we use:

β€’ Essential Cookies: Required for the website and checkout to function properly.
β€’ Analytics Cookies: Help us understand how visitors interact with our website.
β€’ Marketing Cookies: Used to deliver relevant advertisements to you on our website and other platforms.

You can manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website. Where required by law, we will obtain your consent before placing non-essential cookies.

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HOW WE USE YOUR INFORMATION
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We use your personal information for the following purposes:

β€’ To process and fulfill your orders, including payment processing, shipping, and delivery.
β€’ To create and manage your account.
β€’ To communicate with you about your orders, returns, and account activity.
β€’ To respond to your customer support inquiries and resolve disputes.
β€’ To send you marketing and promotional communications where you have opted in or where permitted by law.
β€’ To personalize your shopping experience and recommend relevant products.
β€’ To display targeted advertising on our website and third-party platforms.
β€’ To detect, prevent, and investigate fraudulent, unauthorized, or illegal activity, including chargeback fraud.
β€’ To comply with applicable legal obligations, including responding to lawful requests from government authorities.
β€’ To enforce our Terms of Service, Refund Policy, and other applicable policies.
β€’ To analyze and improve the performance and functionality of our Services.

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FRAUD PREVENTION & CHARGEBACK RECORDS
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In order to protect our business and customers from fraudulent activity, we retain records of all transactions, including order confirmations, email delivery confirmations, tracking records, and any communications related to disputes or chargebacks. This information may be shared with our payment processors (Shopify Payments and PayPal) and relevant financial institutions in connection with any dispute or chargeback investigation. Retention of this information is a legitimate business interest and is used solely for the purpose of protecting against fraud and unauthorized claims.

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HOW WE SHARE YOUR INFORMATION
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We do not sell your personal information. We may share your personal information in the following circumstances:

β€’ With Shopify to operate and improve our store and Services.
β€’ With payment processors (Shopify Payments, PayPal) to securely process your transactions.
β€’ With shipping carriers (USPS, FedEx, UPS, and international carriers) to fulfill and deliver your orders.
β€’ With marketing and advertising partners to deliver personalized advertising, where permitted by law.
β€’ With analytics providers to help us understand how our website is used.
β€’ With legal authorities or law enforcement where required by applicable law, court order, or government request.
β€’ With professional advisors such as lawyers or accountants where necessary.
β€’ In connection with a merger, acquisition, bankruptcy, or sale of business assets, where your information may be transferred as part of that transaction.
β€’ With your consent or at your direction.

All third parties we share data with are required to handle your personal information in accordance with applicable privacy laws.

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OUR RELATIONSHIP WITH SHOPIFY
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Our Services are hosted by Shopify. Information you submit through our store is transmitted to and processed by Shopify. Shopify may process your personal information in countries other than where you reside. For more information on how Shopify handles your data, please visit the Shopify Consumer Privacy Policy at https://www.shopify.com/legal/privacy. You may also exercise rights related to data processed by Shopify via the Shopify Privacy Portal at https://privacy.shopify.com/en.

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DATA RETENTION
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We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, including to provide our Services, comply with legal obligations, resolve disputes, enforce our policies, and protect against fraudulent activity. When your personal information is no longer required, we will delete or anonymize it in accordance with applicable law.

Order records and transaction data are retained for a minimum of 5 years to comply with accounting, tax, and legal requirements, and to respond to potential chargebacks or disputes.

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DATA SECURITY
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We take reasonable administrative, technical, and physical measures to protect your personal information from unauthorized access, loss, misuse, or alteration. Our website operates over HTTPS and all payment transactions are encrypted and processed by PCI-compliant payment processors.

However, no method of transmission over the internet or method of electronic storage is 100% secure. We cannot guarantee absolute security. You are responsible for keeping your account credentials confidential. We strongly recommend that you do not share your password or account access with anyone.

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INTERNATIONAL DATA TRANSFERS
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As OnlyLineage ships worldwide, your personal information may be transferred to and processed in countries other than where you reside, including the United States. These countries may have different data protection laws than your own.

Where required, we rely on appropriate legal mechanisms for international data transfers, including Standard Contractual Clauses approved by the European Commission, or equivalent mechanisms recognized under applicable law.

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MARKETING COMMUNICATIONS
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With your consent or where permitted by applicable law, we may send you promotional emails, SMS messages, or other marketing communications about our products, drops, and promotions.

You may opt out of marketing communications at any time by:

β€’ Clicking the "Unsubscribe" link in any marketing email.
β€’ Replying STOP to any marketing SMS.
β€’ Contacting us at contact@onlylineage.com.

Please note that even if you opt out of marketing communications, we may still send you transactional emails related to your orders, account, or legal notices.

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CHILDREN'S PRIVACY
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Our Services are not directed to children under the age of 13 (or the applicable age of majority in your jurisdiction). We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at contact@onlylineage.com and we will promptly delete it.

As of the effective date of this Privacy Policy, we do not knowingly sell or share the personal information of individuals under 16 years of age.

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THIRD-PARTY LINKS
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Our website may contain links to third-party websites, including social media platforms such as Instagram and Discord. We are not responsible for the privacy practices or content of those third-party sites. We encourage you to review the privacy policies of any third-party websites you visit. Our inclusion of a link does not imply any endorsement of that site.

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YOUR PRIVACY RIGHTS
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Depending on where you live, you may have the following rights regarding your personal information:

β€’ Right to Access: Request a copy of the personal information we hold about you.
β€’ Right to Delete: Request deletion of your personal information, subject to certain legal exceptions.
β€’ Right to Correct: Request correction of inaccurate personal information.
β€’ Right to Portability: Request a copy of your data in a portable format.
β€’ Right to Opt Out of Sale or Targeted Advertising: Opt out of the sale or sharing of your personal information for targeted advertising purposes.
β€’ Right to Restrict Processing: Request that we limit how we use your personal information in certain circumstances.
β€’ Right to Withdraw Consent: Where we rely on consent to process your information, you may withdraw it at any time.

To exercise any of these rights, please contact us at contact@onlylineage.com. We may need to verify your identity before processing your request. We will not discriminate against you for exercising your privacy rights.

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) / California Privacy Rights Act (CPRA), including the right to know, delete, correct, and opt out of the sale of your personal information.

If you reside in the European Economic Area (EEA) or United Kingdom (UK), you have rights under the GDPR or UK GDPR, including the right to object to processing, restriction of processing, and to lodge a complaint with your local data protection authority.

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GLOBAL PRIVACY CONTROL
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If you visit our website with the Global Privacy Control (GPC) opt-out preference signal enabled, we will treat this as a request to opt out of the sale or sharing of your personal information for the device and browser you are using. If we can associate the device with a Shopify account, we will apply the opt-out to that account as well. To learn more about GPC, visit https://globalprivacycontrol.org/. We do not recognize other "Do Not Track" signals.

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COMPLAINTS
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If you have concerns about how we handle your personal information, please contact us at contact@onlylineage.com. We will do our best to resolve your concern. If you are located in the EEA or UK and are unsatisfied with our response, you have the right to lodge a complaint with your local data protection supervisory authority.

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CHANGES TO THIS POLICY
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We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational reasons. When we make changes, we will update the "Last Updated" date at the top of this policy and post it on our website. For significant changes, we may notify you by email or through a notice on our website. We encourage you to review this policy periodically.

Your continued use of our Services after any changes to this Privacy Policy constitutes your acceptance of the updated policy.

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CONTACT US
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For any questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us at:

OnlyLineage
contact@onlylineage.com

We will respond to all requests within a reasonable timeframe and in accordance with applicable law.